If you are a small business owner, you probably already know why marketing is important.
While marketing can be quite expensive, using can help you get your products out there to potential buyers but for it to attract the right audience, it has to be written effectively and creatively.
Before we delve into simple steps to ensure a profit-making ad, let's briefly consider the format to write classified ads.
An ad consists of three parts and they are:
- Headline or hooky phrase (WHAT the product is)
- Body or storyline (WHY the production works)
- Offer or call to action
Now, let's go into the steps that will get you that money-making ad.
Step 1: Look for Your Target Audience
Place your ad in a publication that reaches your target audience, it is the most essential component, for example, if you want to sell a house, consider placing your ad in a real estate magazine.
Before you place your ad, make your research about those who visit such website or read such magazines and use the appropriate descriptions suitable for the place of your ad. For example, if you are placing an ad for house sale in a general site, you can use general descriptions but if you are placing it in a real estate magazine, you have to be more detailed.
Step 2: Catch Their Attention
Another key factor that cannot be overlooked or taken with a pinch of salt is the usage of catchy lines or phrases, even in this, you have to make your research; go through other publicized ads and if any appeals to you or catches your interest, pay special attention to the words used as they will come in handy.
In doing this, ensure the product description is at the forefront before additional information is included.
Step 3: Sustain the Interest
Now that you have been able to engage the interest of your potential buyers, you need to sustain the interest, i.e.
you need to give your potential buyer a good reason to select you among other sellers offering the same product. The best way to sustain identified interests is to put up incentives. For example, if you are selling a car, you might want to put up incentives like "the first five to make contact gets a chance to negotiate or get a better discount".
This will help potential buyers reach a decision faster than they might have had intentions to. On the flip side, ensure that you are in control of all negotiations and bargains, set the pace and don't sell your products short.
Step 4: Incite Them to Take Actions
You want to ensure that your ad generates a sense of urgency, original ecu files this is because some potential buyers might be dragging their feet or procrastinate but your ad - if well structured - serves as a catalyst to their decision-making terms like 'offer limited', 'call now, not later', 'hurry, offer won't last forever' and so on are examples.
Your ad must propel the prospective buyer to make a call, just be ready to receive calls and deal with them appropriately. Ensure to also add a number that can be easily reached or a functioning mail.
That concludes our easy steps to creating a great classified ad.
Let's look at some further tips for doing this.
Tip 1: Keep your ads short and simple while ensuring that your sensational headlines are not bogus and connect with the body of the ad, seeing that your integrity is at stake.
Tip 2: Don't be tempted to use sketchy catchy headlines or product descriptions.
It is better to be honest as such an approach cannot be sustained and drives away buyers.
Tip 3: ensure to test-run your ad before putting it up; click on the link to make sure it is up and running, you don't want your potential buyer walking away because the link you attached is not working.
There! You have all that you need to write great classified ads, so get to work!